Cocktails & Conversations: From Babies to Boomers to Multiculturals: How to Market to Different Segments & Generations

When: Back to Calendar February 5, 2015 @ 6:00 pm - 8:00 pm
Where: HBO
1100 Avenue of the Americas
New York,NY 10036
Cost: Student Members: $16; Members: $35.00; Non- Members $50
Contact: New York Women in Communications
Tags: branding business career communications content strategy discussion entertainment events leadership marketing media Millenials Multiculturals networking new york nyc panel Professionals social media tech technology

What it takes to engage teens is very different than how you’d move Boomers to action.  Muliticulturals, Gen X’ers, Millennials — what does it take to market to each generation?  Which mediums are most effective for differing segments?  What types of marketing, content, and promotion resonates with which target?  How can you avoid pitfalls when trying to reach each group?  How have technical advances affected the ways to reach a diverse array of demos?  Come and find out from our stellar panel on February 5th.

Moderator: Robyn Hatcher, Speaker, Coach, & Author, SpeakEtc.   

Panelists include:  Shanon Kelley, Advertising Director, VICE Media Lucinda Martinez, SVP, Multicultural Marketing, HBO Lesley Jane Seymour, Editor-in-Chief, MORE Magazine Ann Shoket, right, Editor-in-Chief, Content Strategist, Millennial Expert 



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