As an independent filmmaker, it’s challenging to wear the creative and marketing hats at the same time. But if you develop a good marketing plan early on, it will make your job a lot easier. You won’t have to think about it. You can follow the steps in the plan while you focus on creating the film.
If you want to make sure your film gets the attention it deserves, you need to start thinking about marketing as soon as you commit to the story or concept. You want to work backwards. Come up with clear goals for the film – who will see it and the revenue you’d like to generate – and develop your plan from there.
Branding and marketing consultant Kathy Bayer will present basic building blocks for creating your own marketing plan. Special guest, Producer Jane Applegate, will give an overview of ideas for creative financing and business planning.
Topics will include:
– What makes your film unique?
– Who is your audience?
– Who is releasing the film?
– What is your brand?
– Business goals?
– Marketing platforms – How will you reach your audience?
Hosted by New York Women in Film & Television.