Be the CEO You Want To Be: Workshop for Women of Color Founders


May 18 2020, Published 8:00 p.m. ET

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COST: free

VENUE: Online/Virtual


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Many people still believe there is a one-size-fits-all road to success. However, rather than fitting into a formula to be a successful CEO, you can create your own brand of CEO. Now more than ever, it's critical for women founders to champion themselves for who they really are and not beat themselves up for what they are not. This discussion will equip you with the tools you need to sculpt your personal CEO DNA™ and build your business the way you want, not the way others think you should.

Join Capalino+Company in collaboration with Davis Wright Tremaine's Project W for the continuation of our series focused on supporting women of color founders. Our third event of the year will be led by Lena West, the leading expert on how women entrepreneurs can successfully and sanely grow a business on their own terms.

A Zoom link will be provided upon registration to join the event.

Speaker Bio:

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Lena West’s razor-sharp business acumen is the well-hewn result of more than a decade of hands-on experience as an award-winning serial entrepreneur, writer, keynote speaker, business strategist, founder, and grant maker. This truth-telling business advisor, who is often referred to as an “entrepreneur’s secret weapon”, shows womxn entrepreneurs how to discover their inner CEO and build a business that loves them back.

Lena is the Founder of CEO Rising®, an online business accelerator and digital media platform that provides ambitious womxn entrepreneurs with the three growth tools they need most: coaching, community, and cash.

She is also the visionary behind CEO DNA®, a personalized inventory that uncovers an individual’s specific CEO leadership archetypes and style.

Lena’s life and work are driven by what she calls, “the three I’s”: Introspection, Influence, and Independence – skills and values she consistently brings to bear on everything she undertakes.

She has written for American Express, Fast Company and Entrepreneur and has spoken for notable organizations such as American Express, Wharton School of Business, SCORE, National Investor Relations Institute (NIRI) and Syracuse University. An honorary highlight of her career was speaking about womxn’s rights and opportunities in digital media on Capitol Hill and at the United Nations.

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Lena’s internationally acknowledged expertise has led to winning several business awards, among them: BuzzFeed’s Most Influential Influencers, The Women’s Congress’ Entrepreneurial Champion for Women in Business and NCWIT’s Entrepreneurial Hero.

Her life’s work is to advance the online business landscape for womxn entrepreneurs by pairing reinvented coaching, community, and funding models with increased digital media representation.

About Project W

Project W is the law firm Davis Wright Tremaine’s commitment to help women succeed. Through our annual Women Entrepreneurs Boot Camp (WEB) and other programs, we provide female founders the resources, tools and connections they need to build great companies. We collaborate with investors, business executives, like-minded organizations and other supporters of female founders around the country to empower the 1,000+ female founders in our network who are working relentlessly every day to build great companies that will create wealth for themselves, their employees, and their investors, that will reframe how we think about corporate culture, and that will improve our world. Stay updated with Project W and our ongoing initiatives here.


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