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Behind the Creative Curtain: Brand Partnerships with West Elm

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Apr. 11 2017, Published 8:00 p.m. ET

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ADDRESS: 150 Broadway, New York, NY 10038, USA

Casper, Airbnb, Whole Foods Market – just a few companies that have collaborated and partnered with West Elm, the modern furniture and home decor retail brand, since their launch in 2002. Ever wondered how brands join forces to reach more customers, build brand alignment, and develop mutually-beneficial strategic partnerships and collaborations that are not only exciting to the customer, but win-wins for both brands?

Join LMHQ and Ella Tay, Director of Brand Marketing + Partnerships at West Elm, and Mo Mullen, Director of Business Development for LOCAL at West Elm, for Behind The Creative Curtain: Brand Partnerships, where attendees will get a deep dive into three West Elm creative campaigns, exploring the who, what, when where, and why of building brand collaborations that shine.

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