Branded content has emerged as a clear marketing powerhouse. It not only helps to build authority and brand identity in a competitive space, but also navigates around today’s world of ad-blockers. Dig into how savvy digital marketers leverage branded content to elevate a company’s core message in collaboration with publishers and media outlets, agencies, or social media influencers.
During this exclusive livestream on Wednesday, April 19 at 3:00 p.m. EST, content leaders at Bloglovin’, New York magazine, and General Assembly share insights into today’s possibilities within branded content and offer expert advice on how to:
- Work with publishers and influencers for branded content creation and distribution
- Leverage social media to further amplify branded content and reach the right audience
- Host content on new platforms, such as Instagram Stories, Snapchat, and Facebook Live, to engage users
This is an interactive livestream. Tweet any questions before and during the livestream by using the hashtag #GALive.
Terry Rice, Digital Marketing Trainer & Consultant, General Assembly
Justin Montanino, Head of Branded Content, New York magazine
Morgan Kaye, VP of Community, Bloglovin’
Kamiu Lee, VP of Business Development & Strategy, Bloglovin’