Branding Basics: How to Build and Protect a Brand Customers Love
Mar. 13 2019, Published 8:00 p.m. ET
VENUE: Science, Industry and Business Library
ADDRESS: 188 Madison Avenue
Brands mean higher sales, profit margins and price-sales ratios, especially if you do business online. More than that, they create customer loyalty, provide credibility and help attract new customers, clients and opportunities.
But branding is a process, and a brand is the result of this process.
During this interactive five-hour workshop, experts with more than twenty years of branding and legal experience will lead you through the key steps to effectively develop, protect and grow a brand, and integrate your brand story into a pitch. You will learn the strategic thinking behind brand creation and how to use it to develop and market your product or service.
This workshop explore the different types of intellectual property and how to ensure your brand is unique and truly your own.