Collaborating with In-house Teams


Mar. 21 2016, Published 8:00 p.m. ET

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During a recent presentation world-renowned designer, Paula Scher emphasized that part of the success of each brand she created was the adoption of the brand by the in-house team.

Creative agency relationships with in-house teams are evolving. More than ever graphic design studios and agencies are working alongside in-house teams rather than replacing them. No one knows this relationship better than Paula. For years she’s been setting the standard for new brand identities, wayfinding, and marketing programs and turning them over to in-house teams to execute the fine details and day-to-day work.

Join Spark co-founder Sheri L Koetting for an exclusive, candid discussion with Paula Scher.  Learn how designers can create allies within in-house teams and reveal some of Paula’s best practices for releasing files and guidelines. How does she ensure that the designs carried out are up to her standards of quality?

Paula Scher became the first female partner at Pentagram in 1991. She is the creative genius behind promotions for The Public Theater, Citibank, the Philadelphia Museum of Art, Microsoft Windows, and Parson’s New School — just to name a few.


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