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Digital Campfires: A New Framework for Building Online Communities

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Jun. 15 2020, Published 8:00 p.m. ET

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Digital Strategist, Sara Wilson, joins Female Founder Collective to discuss "digital campfires"--a term she coined in a recent article she wrote for the Harvard Business Review to describe small online communities that are more intimate, more private, and more interactive than public-facing social platforms, often based on messaging, micro-interests, or shared experiences. In the midst of a global pandemic, digital campfires have exploded into our everyday lives in profound new ways. Sara, also a former Facebook/Instagram lifestyle partnerships exec., will share the digital campfires framework, the keys to creating and grow a digital community for yourself or your brand today, and why now is the time for experimentation both online and off as we look ahead to a post-COVID world that is both similar and profoundly different than what came before.

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