Expand Your Brand Workshop


Sep. 30 2015, Published 8:00 p.m. ET

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COST: $395.00

VENUE: Sandler Training | SaleFish, LLC

ADDRESS: 100 Pennsylvania Avenue #401, Framingham, MA 01701, USA

A day of marketing and sales workshops geared towards honing in on and learning quintessential skills in today’s competitive business industry.

11-12: Arrive for registration, complimentary lunch, and networking

12 - 12:30: Introduction

12:30- 1:30: Workshop #1

1:30 - 1:45: Break and/or Networking (your choice)

1:45 - 2:45: Workshop #2

2:45 - 3: Break and/or Networking (your choice)

3 - 4: Workshop #3

4 - 4:15: Wrap-up/Review

4:15 - 5: Unstructured Networking

Do you use LinkedIn but wonder if it shouldn’t be a more integral part of your business strategy? Or do you have a large network of connections but it’s not translating into enough new business? Or maybe you feel lost when you search for people and companies with specific attributes? Take comfort in knowing you are not alone! In this session, you will learn field-tested tips created by the world’s largest networking organization and the world’s largest sales training organization, LinkedIn and Sandler, to overcome these challenges that are standing in the way of successful social selling!

In the LinkedIn Workshop, you will learn:

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  • How to develop a plan for leveraging LinkedIn
  • How to search for new business contacts
  • What to include on your profile to be seen as “in the know"
  • How to generate more qualified referrals on LinkedIn

The world has changed. No longer are people sitting in front of the tv waiting for information to come to them. Consumers have information at their fingertips and the purchase decision process is much more complex because consumers can now reach for their smartphone, tablet or laptop at any time to get the information they need. Now the business with the most visibility wins. Take advantage of these digital channels to set your brand apart.

In our workshop you will gain insights into:

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  • What is digital marketing and how has the marketplace changed
  • What is different about the consumers purchase decision process
  • Understanding the channels in an integrated digital marketing strategy
  • Gain intimate understanding of the channels that influence decisions
  • How you can gain an advantage with a digital advertising strategy

In the information technology era, there is a lot of noise out there. The point is now not to be the loudest but to have your voice stand out and stand out more consistently than your competition. With that, it is vital you utilize SEO, especially with a focus on video content marketing. You will learn, engage, and become empowered in understanding SEO and Video Content as well as comprehending that SEO is a marathon and not a quarter mile race. You will learn tools and tips that will keep you competitive and get your voice heard!

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