Founder Fails with Heather White


May 5 2020, Published 8:00 p.m. ET

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Alley is kicking off it’s first installment of our Founder Fails series. Founder Fail, showcases failures, stories of resilience, and what it truly takes to be an entrepreneur.

The media too often highlights the achievements, massive fundraising rounds, and large partnerships, but not what it took to get there and maintain a sustainable business. We sit down with industry experts, leaders, and seasoned founders to learn about the missteps taken during building their company and how they were able to overcome adversity, pivot and reflect to work towards continued success.

Join Alley this month with Heather White, CEO + Founder of TRILLFIT

Heather C. White is an award-winning entrepreneur and lifestyle marketing expert based in Boston. As CEO of TRILLFIT®, Inc, a boutique fitness studio and inclusive wellness brand, she is changing the face of fitness, one hip-hop fueled class at a time. In addition, she serves as a Boston Healthy Community Ambassador appointed by Mayor Walsh, bringing wellness programs to under-served neighborhoods, and sits on the Dimock Center Road to Wellness Committee as well as the Boston Chamber of Commerce's Small Business Advisory Board.

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Alley is a community of entrepreneurs and corporate partners leveraging innovation to create positive change. Alley offers two key products: Labs and Accelerators. Labs, run independently or with a corporate partner, are vibrant workspaces populated by diverse, impact-driven entrepreneurs. Accelerators are short-term challenges and programs specifically built to meet the innovation goals of corporate partners. Alley's mission is to create good change and foster an ecosystem founded on sustainable entrepreneurship where substance is valued over style.

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