FuckUp Morning Stockholm Vol. XIII


Sep. 16 2015, Published 8:00 p.m. ET

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COST: Free

VENUE: Summit Hitech

ADDRESS: Sveavägen 9, 111 57 Stockholm, Sweden

Welcome to join us at the special edition FuckUp Morning in Stockholm!


For this unlucky number 13th FuckUp event and the first event this autumn in Stockholm, we wanted to do something special... So we decided to give all of you who don’t always have the time to attend an after work the opportunity to attend the first ever FuckUp Morning!

We have lined up some fantastic social entrepreneurs for your inspiration all along some breakfast and gifts provided by refreshing @NOARelaxation, healthy @Oatly and thoughtful @HumbleBrush. We’re also very proud to present @STING, our main business sponsor at this event. All in the cool setting provided by @SummitSTHLM.

Meet the speakers here!

SARA DAMBER, CEO and Co-founder at Reach for Change

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Sara is an inspiring self-made social entrepreneur. At the age of 19 she founded Friends, the most powerful voice in Sweden working against bullying and discrimination. Today she is the CEO and co-founder of the global organization Reach for Change where she fights to give social entrepreneurs all over the world a platform to create a better world for children, the same way she has.

STEFAN KROOK, Chairman at GoodCause Foundation and CEO at Kivra

Stefan is a serial entrepreneur that co-founded the European IP-telephony pioneer Glocalnet back in 1997. Within five years, Stefan had challenged the Swedish telecommunications monopoly and taken the company to the Stockholm Stock Exchange. In 2004 he decided to found the GoodCause foundation, where he is Chairman today. The foundation starts and operates companies (e.g. GodEl and GodFond) that donate all dividends to good causes (until early 2015 more than 5 MUSD). Today Stefan is CEO of Kivra, a digital service replacing paper mail with the goal to save millions of trees. Stefan was awarded the Social Capitalist Award by Veckans Affärer in 2013.

NOA FRIDMARK, CEO and founder at NOA Relaxation









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Noa is the founder and CEO of NOA Relaxation - an award winning, record breaking beverage that contributes to less stress and increased focus. He was earlier very successful according to society's norms as brand strategist and marketing director - until he quit his job and moved out to a little island in the archipelago. Others saw this as a personal failure, but Noa did what felt meaningful and right according to his own personal conviction. Additionally, by taking this big leap, the idea behind NOA Relaxation was born. When Noa is not working with his dream, his big interests are sports that require 100 % presence, for example surfing and other action sports, and to spend time with his dog Rawa - preferably at the same time.


So hands off the snooze button! We really hope to see you at FuckUp Morning Sthlm #13!

Until then!

September 17th at 8 am at Summit Hitech, Sveavägen 9 Stockholm.

/ Ebba & Julia

Contact us at if you are curious about the concept or have any types of questions.


The first FuckUp Night took place in Mexico City in 2012. Since then the concept has spread to more parts of the world and now finally to Stockholm, at the initiative of Ebba Hallin who teamed up with Julia Frankenius in order to inspire more to dare follow their dreams!


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