VENUE: Chimaera Labs, Havanna Conference Room, 5th Floor
ADDRESS: Massachusetts Institute of Technology, 1 Broadway, Cambridge, MA 02142, USA
Growth hacking is a trend in digital marketing that combines online marketing, analytics and product development to build a scalable marketing machine.
It has become a hot topic in the digital marketing space because it works. But, you cannot cut-and-paste growth hacking strategies from one business to another. Growth hackers typically must experiment with many tactics before finding something that works for them.
At this breakfast you will learn about the growth hacking process and specific tactics to try in your business. Three presenters will discuss specific growth hacking case studies with plenty of time for Q&A so bring your questions.
8:00am - Start time with breakfast
8:15am - Networking with the experts
8:30am - Facebook advertising expert Andrew Krebs Smith will discuss using Facebook Lookalike Audiences to build a scaleable campaign targeting your ideal audience. Andrew founded Social Fulcrum in 2010 to bring more science into the world of advertising.
8:50am - Dmitry Dragilev will talk about how he used PR and growth hacking to help a startup go from 0 to 40M+ pageviews and get aquired by Google. Dmitry runs a growth hacking consultancy called Criminally Prolific.
9:10am - SEO and content marketing expert Dale Bertrand will discuss his approach to testing many different growth hacking strategies quickly and scaling up tactics that work. Dale runs Chimaera Labs, an SEO and content marketing agency focused on working with tech companies in the Boston area.
9:30am - Event end
Parking: Street parking should be available in Kendall Square because this is an early event. Otherwise, use the One Broadway garage.