Hit or Miss? Influencer Marketing in an Instafamous World


Oct. 23 2017, Published 8:00 p.m. ET

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In the age of the Kardashians, how do brands rise above the clutter of social media feeds to employ influencer talent in smart, impactful ways, try new things and stay authentic to their brand and the voice of the talent?

Expect to hear success stories and learnings from first-mover brands in the space as they share their experiences in working with influencer talent. Our panel will explore the various types of influencers today as well as what the influencer frontier will look like as new metrics, benchmarks, as well as personalities, enter the landscape. We’ll also explore how traditional publishers, media companies, and content makers have been impacted by the burgeoning influencer business and discuss whether everyone can have a role to play in influencer marketing.

Moderated by Crystal Surrency, Vice President, Strategy, Fullscreen


Rebecca Duke, Senior Manager, Maltesers®, Mars Wrigley Confectionery US

Jilly Gray, Digital Marketing Manager, Pernod Ricard

Santiago Pochat, Director of Engagement, Verizon

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