Tom Schaafs

How IoT changes Digital Marketing : marketing IoT and marketing through IoT


Apr. 6 2016, Published 8:00 p.m. ET

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COST: Free

VENUE: SapientNitro Office

ADDRESS: Repslagargatan 17B, 118 46 Stockholm, Sweden

"Things are smart. But really, they just are connected. The ‘smartness’ emerge from what is made of these connections. Ideally these connections lead to something that is greater and better than the sum of its parts. As such the Internet of Things is a development that refers to the connectedness as much as it refers to the promise of a new and improved world. Right now much of this is trapped in ideas rather than reality. And to some degree this is a communication problem. We are going to show you the particular challenges of communicating the IoT. And we are going to show you some great ideas on how to use the IoT as a vehicle to communicate. You will leave with a new perspective on the IoT and its opportunities for marketing."

Tom Schaafs advises and leads clients like Bosch, Beiersdorf or Lufthansa through their Digital Transformation, and helps them to fully activate their brands. He joined SapientNitro in Cologne/Germany half-way through 2015 and before that spent almost a decade at Philips Design in the Netherlands were he developed of global brand experience strategies for B2B and B2C categories and drove the integration of Consumer Decision Journeys as a standard step in the business process of the company.

Benjamin Wulf is responsible for Experience Strategy and Service Design at SapientNitro Cologne/Germany. He develops strategic concepts that connect consumers and brands in new meaningful ways. The digital expert with a design education is particularly interested in Storyscaping and digital transformation.


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