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How do the most successful brands tap into neuroscience to influence consumer behavior? Growth strategist Cosmo Grill breaks it down for us with TED-style talk about neuromarketing. They will distill tons of research and case studies for the audience and share neuromarketing techniques that you can apply right away to your own business or project.
What exactly will be covered?
Why some of the most successful marketers are relying on Neuromarketing to drive signups, socials shares and ultimately, sales.
Then, there will be a review of scientifically proven and real-life tested neuromarketing techniques to optimize conversion and marketing outcomes. Then a look beyond the product features, benefits, and logical arguments commonly used in digital marketing, and shift our perspective to appeal to the consumer’s decision-making that’s driven by non-conscious processes.
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