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LinkedIn 101: How to Leverage Your Profile and Grow Your Business

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Oct. 12 2021, Published 8:00 p.m. ET

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COST: $55

VENUE: Virtual

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Learn how to leverage the power of the ultimate job search tool, LinkedIn, a platform that boasts 332+ million users and is used by 93% of recruiters.

​A good LinkedIn profile can serve as a combination resume, bio, and brochure on who you are and why you matter professionally. ​In this workshop, you'll get practical advice on how to turn your profile from a digital CV into a sticky landing page that boosts your personal branding and attracts your ideal audience. ​You will learn how to optimize all aspects of your profile, even the ones you might have overlooked. These include:

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  • how to write a compelling summary

  • building credibility through your experience

  • how to boost your profile visibility so that LinkedIn can surface your profile when people are using certain search terms to find someone who does what you do We will then look at using LinkedIn for professional networking and discuss different approaches that best suit your style. These tried and tested strategies will help you to maintain and expand your professional network to maximize business opportunities.

how to write a compelling summary

building credibility through your experience

how to boost your profile visibility so that LinkedIn can surface your profile when people are using certain search terms to find someone who does what you do We will then look at using LinkedIn for professional networking and discuss different approaches that best suit your style. These tried and tested strategies will help you to maintain and expand your professional network to maximize business opportunities.

Whether you’re a LinkedIn veteran or yet to sign up, you will get practical advice that you can start using immediately to succeed on LinkedIn this year.

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Chart your own career path. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies on the job in our 10 -week Digital Marketing part-time course.

  • This class is taken completely online via Zoom. You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

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All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.

Joanna is a digital marketer and a founder of Beyond Social Buzz, a North London based digital marketing consultancy. The mission of Beyond Social Buzz is to help Startups, SMEs and professional service firms to succeed at Social Media Marketing. BSB offers social media management and social media training.

A social media lecturer, researcher and speaker, Joanna offers 8 years of experience in Social Media Marketing. She has worked with a diversity of UK and internationally-based startups and SMEs.

Joanna is also a vital part of Facebook's "She Means Business" campaign, running many meet-ups and training events across London for female entrepreneurs.

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