COST: Non-AMA Members: $25.00 AMA Members: $0
VENUE: District Hall
ADDRESS: 75 Northern Avenue, Boston, MA 02210, USA
Advances in tracking across different marketing channels make it possible to properly credit each channel for its contribution to a variety of outcomes. However, this type of tracking can be logistically and analytically complex.
In practice, getting value from attribution analysis is often more about continuous progress along a thoughtful and developed path rather than a destination. Please join AMA Boston for what promises to be a highly interactive evening with industry experts. Cesar Brea, author of "Marketing and Sales Analytics" (Pearson FT Press, 2014) and founder of Force Five Partners, will moderate a panel discussion, featuring seasoned executives and leading vendors currently working in this space.
Key takeaways for attendees:
6:00 – 6:45pm Event Check In & Networking
6:45 – 7:00pm Event Opening Remarks by AMA Boston
7:00 – 8:00pm Moderated Panel Discussion
8:00 – 8:30pm Q&A