Marketing Attribution Analysis: Lessons From Practitioners


Sep. 16 2015, Published 8:00 p.m. ET

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COST: Non-AMA Members: $25.00 AMA Members: $0

VENUE: District Hall

ADDRESS: 75 Northern Avenue, Boston, MA 02210, USA

Advances in tracking across different marketing channels make it possible to properly credit each channel for its contribution to a variety of outcomes. However, this type of tracking can be logistically and analytically complex.

In practice, getting value from attribution analysis is often more about continuous progress along a thoughtful and developed path rather than a destination. Please join AMA Boston for what promises to be a highly interactive evening with industry experts. Cesar Brea, author of "Marketing and Sales Analytics" (Pearson FT Press, 2014) and founder of Force Five Partners, will moderate a panel discussion, featuring seasoned executives and leading vendors currently working in this space.

Key takeaways for attendees:


6:00 – 6:45pm  Event Check In & Networking

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6:45 – 7:00pm   Event Opening Remarks by AMA Boston

7:00 – 8:00pm   Moderated Panel Discussion

8:00 – 8:30pm   Q&A



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