Marketing to Millennials at the Touch of a Button - An Uber Case Study


Jul. 20 2016, Published 8:00 p.m. ET

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COST: Registration and fee required

VENUE: The Centre Club

ADDRESS: 123 S West St #8, Olney, IL 62450, USA

How Uber Engages Millennials through On-Demand Marketing

Christine Mitchell, General Manager at Uber will present a case study on how Uber engages millennials in real time and in new and exciting ways. The case study feature Tacos on demand at University of South Florida (USF).

Uber prides itself on being a safe and reliable form of transportation for college students in Tampa Bay. Last summer, Uber took things up a notch by bringing the USF community delicious food and late-night fun in true Uber fashion. 

Taco Bus and Uber teamed up to deliver over 3,000 free tacos to the USF area  Starting at 11pm on August 27, 2015, well over a thousand students began tapping “Request” in their Uber app. Amazingly, even with the ridiculous demand, each taco delivery took less than 4 minutes to go from request to arrival. That’s what tacos at the speed of Uber looks like.

Join Tampa Bay's AMA chapter July 21st to hear Christine Mitchell describe how Uber is engaging with millennials and how you might apply these insights into your brand’s marketing strategy. 


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