METRICS OF MEDIA: DISCOVER THE CURRENCY OF THE INDUSTRYBy Her Agenda Staff
Feb. 24 2019, Published 7:00 p.m. ET
VENUE: Made in NY Media Center
ADDRESS: 30 John Street DUMBO, Brooklyn, NY 11201
Class dates are February 25, March 5, and March 19.
Ratings, shares, hits, live + same day, C3, demo delivery – these are among the coins of the realm in the entertainment industry. But what is this media math? How is audience measured? And how does that audience measurement translate to the dollars that move the industry? Learn to converse about the currency that ad sales, finance, producers, and programmers live by.
This course is taught by Ray Giacopelli, a programming and media research consultant with decades of experience in TV and film; this course is adapted from a class that was built in conjunction with NYU and the rating service, The Nielsen Corporation.
The first class will cover the evolution of audience measurement. Why are audiences measured? Who are the companies doing the measurement? How do they do it, who polices them, and who are the end users? The bulk of the session will be discussing how and why things are set up as they are.
In the second class, you’ll learn the basic formulas and explanations behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more. The currency of the entertainment industry will be thoroughly explained and demystified.
Finally, the third class will take your recent knowledge about how the numbers are derived and computed and show how they are used and applied in everyday business. Learn through case studies of real world examples how these numbers help define success and failure in the entertainment industry.
This course is intended for novice industry professionals who wish to be more well-versed in the currency of media, as well as those considering a career in media research or media sales.
- How audience is measured: basic formulas behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more
- How audience measurement translates to dollars
- Fluency in the same language as key decision makers like finance, producers, and programmers