VENUE: Online Event
The Center for Community Media at the Newmark Graduate School of Journalism at CUNY is presenting a workshop for interested publishers, editors and journalists looking to launch a newsletter — or to supercharge existing ones.
Join instructor Michael Grant, founder of Get Current Studio and a teaching fellow at Google News Labs, for an information session on the following topics and more:
- Assess: Who is it for? How do we add value? Defining your audience.
- Plan: What will we deliver? Determining the right formats.
Implement: How will it get done? How often? Choosing a sustainable schedule and implementing resources.
- Measure: What are our metrics for success? Defining and tracking KPIs.