Who should attend?
Entrepreneurs and marketing professionals who are looking to leverage digital channels and platforms to grow their business.
Digital Marketing Master Class Series
6 sessions, 4.5 hours each
11am to 4pm, with a 30-minute lunch break
Lunch is provided
Dates are Saturdays:
September 15, October 13, October 27, November 3, November 17, December 1
Classes may be taken singly or as a sequence of six classes.
Completion of all six sessions sequentially, starting with Session 1,
will be needed to obtain a certificate.
Topics covered in the six-session series are:
Session 1, September 15: Understanding Your Brand and the Digital Landscape
Session 2, October 13: Social Media Marketing and Social Advertising
Session 3, October 27: Search Engine Advertising
Session 4, November 3: Search Engine Optimization
Session 5, November 17: Email Marketing and Marketing Automation
Session 6, December 1: Google and Other Analytics
Session 3 Overview:
Search Engine Advertising
Is your business looking to acquire new customers? Search advertising is an awesome tool that can help you grow your customer base. However, many business owners dive into search advertising without understanding how to use it or how to allocate their budget to optimize results. As a result, thousands of thousands of dollars and hours of time are wasted without a single new customer.
In Session 3 we’ll teach you how search advertising works, when it makes sense to advertise and how to get your business the desired results within your existing budget.
At the end of session 3, you will have the knowledge and resources to:
- Describe when it makes sense to advertise
- Summarize the correct way to structure SEA/SEM campaigns that avoid wasting money
- Plan to write great ads that convert into sales and customer acquisition
- Outline how to track your ads and their performance
- Analyze if Google AdWords or Bing is better for your situation
The digital revolution has resulted in a massive shift in the marketing communication landscape. This surge in digital marketing has created more opportunities than ever before for brands to communicate with their audience and engage consumers through smart, social and mobile media strategies.
This series includes a wealth of education, information, and resources about how to use marketing technology tools that are often free or low-cost.
If you are ready to use digital marketing to establish and grow
your business by reaching your target customers consistently,
this is the workshop series for you.
Single Session Fee $125.
You must pre-register. No walk-ins will be allowed.
Lunch is included. Register early because space is limited.