SEO Bootcamp: Learn to Show Up in Search


Jul. 20 2015, Published 8:00 p.m. ET

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COST: Business - $25.00 Nonprofit - $20.00 CIC/Impact Hub Member - $8.00 Student/Seeking Employment - $8.00

VENUE: CIC Cambridge

ADDRESS: Massachusetts Institute of Technology, 1 Broadway, Cambridge, MA 02142, USA


Do you know how to optimize your site in the wake of new Google updates? It seems that SEO is constantly changing, but a firm grasp of today's rules of SEO can have a huge impact. Join Dale Bertand, one of Boston's leading minds in search engine optimization, for his practical tips that can help your search rankings.

- How search engines select websites for top placement (and free traffic)

- Determining your SEO objectives

- Finding the right keywords to target

- Developing an SEO friendly website with on-site optimization

- Creating content that attracts links

- How social media and user behavior affect SEO

- Tracking results over time

- SEO tools that can save you time and money



- Determine an SEO strategy for your situation

- Optimizing website content for search engines

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- Targeting high ROI keywords

- Tracking SEO campaigns


Prices are as follows:

Business - $25.00

Nonprofit - $20.00

CIC/Impact Hub Member - $8.00

Student/Seeking Employment - $8.00



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