SEO Bootcamp: Learn to Show Up in Search
By Her Agenda StaffJul. 20 2015, Published 8:00 p.m. ET
DATE:
TIME: -
COST: Business - $25.00 Nonprofit - $20.00 CIC/Impact Hub Member - $8.00 Student/Seeking Employment - $8.00
VENUE: CIC Cambridge
ADDRESS: Massachusetts Institute of Technology, 1 Broadway, Cambridge, MA 02142, USA
Do you know how to optimize your site in the wake of new Google updates? It seems that SEO is constantly changing, but a firm grasp of today's rules of SEO can have a huge impact. Join Dale Bertand, one of Boston's leading minds in search engine optimization, for his practical tips that can help your search rankings.
- How search engines select websites for top placement (and free traffic)
- Determining your SEO objectives
- Finding the right keywords to target
- Developing an SEO friendly website with on-site optimization
- Creating content that attracts links
- How social media and user behavior affect SEO
- Tracking results over time
- SEO tools that can save you time and money
Takeaways:
- Determine an SEO strategy for your situation
- Optimizing website content for search engines
- Targeting high ROI keywords
- Tracking SEO campaigns
Prices are as follows:
Business - $25.00
Nonprofit - $20.00
CIC/Impact Hub Member - $8.00
Student/Seeking Employment - $8.00
