ShortyStories: Deepica Mutyala


May 23 2016, Published 8:00 p.m. ET

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From the creators of the Shorty Awards, join them for an evening of cocktails, social media and stories! #ShortyStories is a monthly event series featuring an influencer or content creator who is making a career out of the internet.

This month hear Deepica Mutyala's story! As a little girl growing up in a South Asian community in Texas, Deepica Mutyala stood out for two reasons: her love of beauty and her obsession with the Big Apple. She has previously worked at L'Oreal and most recently at Birchbox, a role that exposed to her the latest innovations in beauty and helped her build a rolodex of top stylists, celebrity makeup artists, and brand CEOs as well as giving her exposure to doing videos for Birchbox in addition to her day job. With her product expertise and on-camera experience, she thought ‘why not create my own channel where I can share everything I've learned through the years?’ Deepica launched her YouTube channel in January 2015 around the premise of “beauty decoded”. What started as a hobby quickly turned into much more -- her second video on how to mask under eye circles with lipstick went viral, garnering over 9 million views from women all over the world. A flurry of broadcast and editorial opportunities followed, including appearances on Dr. Oz and The TODAY Show, which has turned into a regular gig for her as a contributor. Today, Deepica is based in the West Village living out her dreams as a full time YouTube personality and on-air beauty expert. 

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