Spark Brooklyn: How to Hook Clients with an Authentic...

Spark Brooklyn: How to Hook Clients with an Authentic Story


Sep. 1 2015, Published 8:00 p.m. ET

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COST: Free

VENUE: The Yard

ADDRESS: 33 Nassau Avenue, Brooklyn, NY 11222, USA

Branding a business is one of the biggest hurdles freelancers face. On the one hand, you’re told to position yourself as an expert. On the other hand, your potential clients don’t speak your expert language. So how do you connect to your audience in a way that’s authentic, and still shows off all you can do?

At this workshop, freelancers will help one another:

-  Focus your brand story to emphasize your clients' needs

-  Tailor your communications to best fit particular platforms

-  Drop the "corporate speak" and discover the value in speaking your audience’s language

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