DATE:
TIME: -
COST: free
VENUE: General Assembly Global Headquarters
ADDRESS: 902 Broadway, New York, NY 10010, USA
What You'll Take Away:
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- Why research and an understanding of the implications of data is so important
- Ways to bring data into the conversation and why this is an essential part of an orgs success
- Where this has worked well and where it hasn't
- Why research and an understanding of the implications of data is so important
- Ways to bring data into the conversation and why this is an essential part of an orgs success
- Where this has worked well and where it hasn't
Why It Matters: According to a Forbes article, “2017 will be the year big data goes mainstream … whether gathering data on the front end or making big decisions in the C-Suite, every single person in your organization must buy into the value [data] analytics brings.” Data is everywhere, and it affects not only how we run our businesses, but how we live as individuals. Understanding the ways you can leverage data in your personal and professional life can help you find key insights, make smarter decisions, and elevate your career.
Co-Founder, Kettlespace
Andrew Levy is Co-Founder of Kettlespace, a startup that transforms restaurants into a network of coworking spaces during their downtime. He previously led sales, marketing, and strategy programs at Twitter for the world's top mobile brands and scaled the global revenue org at enterprise software startup TapCommerce through their $100M+ acquisition by Twitter prior. Andrew is an expert in innovation ecosystem development, having co-founded one of the largest entrepreneurship platforms in New England and held leadership or advisory roles at several entrepreneurial organizations including MassChallenge, Grand Central Tech, FoodFutureCo, Techstars, Betaspring, and The University of Texas. He advised IP spinouts on technology commercialization and GTM strategy at the Austin Technology Incubator, where portfolio companies have generated over $3B in market value and has advised numerous startups through accelerators, incubators, and his growth consultancy Redbud Strategies. Andrew was originally an equities trader before getting into tech.
Director of Growth, Tictail
Katie Donley is Director of Growth at Tictail, a marketplace for global independent brands. Katie leads a cross-functional team of marketers and engineers focused on accelerating Tictail's merchant and shopper growth funnels. In her time at Tictail, Katie has focused on building Tictail's strategies in organic, paid, and product-driven growth. In the last year, Katie and the Growth team have developed Tictail's discount program, referral program, and honed the merchant acquisition funnel - driving conversion and traffic improvements that helped lead to 300%+ growth in Tictail's top market. Katie holds a Bachelors of Economics and Bachelors of Psychology from Yale University. She finds SQL oddly meditative, and when not at work can be found at the Sixth Street and Ave B Community Garden.
Tictail is an online marketplace home to emerging brands from over 140 countries around the world. For brands and small businesses, Tictail is a fresh and forward-thinking e-commerce platform designed for modern entrepreneurs, with a focus on community, ease of use, and attractive, customizable design. For shoppers, it’s a diverse and inspiring shopping marketplace that serves as a one-stop destination for the best in independent fashion, art, and home decor. Founded in Sweden in 2012, Tictail currently has offices in both Stockholm and New York City; in January 2016, the company opened its first brick-and-mortar store, Tictail Market, on Manhattan’s Lower East Side.
