The Business of Video Journalism Bootcamp

Granny Cart Productions

Jul. 8 2016, Published 8:00 p.m. ET

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COST: $75

VENUE: Made in NY Media Center

ADDRESS: 30 John St, Brooklyn, NY 11201, USA

This one day bootcamp will offer the fundamentals of turning your video journalism skills into a viable profession. Using case studies and a hands-on approach, this class will uncover the process of getting work in both journalism and corporate doc-style or branded content from beginning to end.

They will go over relationship building with clients, pitching, budgeting and contract drafting, which are topics often left in the dark when discussing the craft of storytelling. We will also discuss freelancing versus full-time jobs.

Led by Elettra Fiumi and Lea Khayata of Granny Cart Productions, this workshop will include presentations and Q&As with Andrew Lampard (a staff producer at CNN’s new Great Big Story, formerly at New York Times’s T Brand Studio) and another speaker who will be announced soon.

Class Requirements:

This is NOT a class to learn technical skills like shooting and editing.

You should already know how to produce, shoot and edit, and ideally you’ve been published.

What people have said about the bootcamp:

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"You are great presenters and hosts, you were well prepared, knowledgeable and confident but at same very very approachable, which is a difficult thing to balance and you two nailed it. I love how you worked as a team, gave valuable information and at the same time, gave space for the group to participate.”

About the Speakers: 

Granny Cart Productions is a team of two female producers/directors/shooters/editors, Elettra Fiumi and Lea Khayata, who started working together after graduating from the Columbia University Graduate School of Journalism in ‘11. In the almost five years of business, they’ve worked for the BBC, MSNBC, Time Magazine, Fusion, Univision, Monocle, The Economist, the Columbia Journalism Review, AOL, Cool Hunting and others. Their work has also appeared in The New Yorker, Huffington Post, The Marshall Project and has screened at the United Nations. They produced MSNBC’s Breaking Glass, a weekly series profiling women pushing boundaries in their fields. They’ve also worked with corporate clients like the Gagosian Gallery, the International Fine Print Dealers Association, the Kurt Weill Foundation for Music, Rebecca Taylor and others. The Granny received a 2015 Graham Foundation for Advanced Studies in the Fine Arts documentary grant for A Florentine Man (in progress) and has been featured in PDN: Photo District News, StoryhunterColumbia VisualsCrain's Business,Young Female Entrepreneurs, and A Small World. The Granny was also a participant of the MIT/Goethe Institut’s Labour In A Single Shot program led by Antje Ehmann and the late Harun Farocki; Granny’s video was selected as part of the program's showcase at the Venice Biennale 2015.

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Andrew Lampard is a documentary director, cinematographer and journalist. He's a staff producer at Great Big Story and is currently editing a multi-year project about the Big Island's underground drag racing culture. In early 2014, Andrew quit his job at ABC News to start his own production company. Over the following year he sold video projects to the New York Times, The Weather Channel, Al Jazeera English and Fusion. He also wrote, edited and directed branded content campaigns for the New York Times's T Brand Studio as one of "The Selects," a group of five directors chosen to work with T Brand's corporate clients.

Sydney Levin is currently the Executive Video Producer at T Brand Studio, where she leads a team that creates docu­-style linear videos and VR films for brands. Previously, Sydney served as the Head of Homepage Video at, where she grew viewo consumption from 50,000 views a day to more than 10 million. She is also a teacher at NYT Edu, the School of the New York Times. Before she realized the Internet was going to be a hit, she was a magazine editor.  

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