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The Future of X: Content

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Mar. 15 2016, Published 8:00 p.m. ET

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COST: free

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ADDRESS: 150 Broadway, New York, NY 10038, USA

Young tech companies today face a brutally competitive landscape —when you’re trying to breakthrough and get attention with your digital content, it can feel like yelling into a hurricane. Contently Editor-in-Chief, Joe Lazauskas, will kick off the event with an opening keynote that reveals how one counterintuitive move — hiring a journalist early-on — can give startups an outsized advantage over their competition and the ability to punch above their weight in the content arena.

Joe will lead a panel discussion with journalists-turned-content marketers including Wakefield Editor-In-Chief, Guy Cimbalo. Panelists will discuss the good, the bad, and the ugly of content marketing within tech companies.

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They’ll discuss maintaining ethics while writing for a brand, transitioning from editorial to branded content, how traditional journalism techniques crossover to content marketing, and more. RSVP here. 

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