ADDRESS: 53 Little W 12th St, New York, NY 10014, USA
Come join Wiss & Company LLP to learn how early-stage companies and their investors can use visual mapping to align objectives and focus their limited resources on the milestones that really matter. It is a technique that has been proven by a few progressive large-scale organizations. Experience how entrepreneurs and their investors can chronicle their history and keep teams on track through visual mapping.
Light hors d'oeuvres and drinks will be served.
We could take a few paragraphs to describe what visual mapping looks like, or we could show you part of this time lapse video, which we think does a better job explaining; also, check out some awesome visual mapping end products from World Business Forum in NYC , Brand Camp University NYC and LDV Vision Summit 2015.
In this mapping session, we’ll get an inside look at how Reelio, one of the first companies to navigate and tap into the uncharted territory of influencer marketing, locked in exceptional talent on YouTube and carefully sold brands on jumping into the platform before its domino effect occurred.
Now, dominating the influencer marketing space, Reelio will relive it’s journey and the crucial turning points it took to get them there. As their story unfolds, discover relatable challenges and methods of growing your own startup.
Reelio Adventure Story
Reelio was co-founded by four friends who held a shared passion for music, film and technology. A central part of their mission is to make it easier for talented creators to support themselves through the amazing content they create. They achieve this primarily by connecting brands with YouTube creators who are interested in sponsorship opportunities. Brands can also post campaign opportunities to Reelio’s Influencer Marketplace, where YouTube creators can review and apply to opportunities that interest them. A central part of Reelio’s mission is to make it easier for talented creators to support themselves through the amazing content they make.
Why is important? All too often, early stage companies are running full speed towards our goal without taking the time to slow down and reflect if we're going in the right direction. By visually mapping out milestones of your startup, you can reveal opportunities that may otherwise be hidden while you're caught up in your day to day routine.
This event is co-hosted with NarrowCast Ventures. NarrowCast Ventures is an advisory company that has helped over 30 early stage companies accelerate their business and get to exits. CEO Mark Brenner was the Founder/CEO of several businesses that he ran from idea to sale/IPO including leading interactive television guide company TV Guide Interactive; horse racing network TVG, and on-line and mobile video infrastructure company Vidavee sold to Vignette/Open Text. Mark describes how his own start-up companies each escaped the “jaws of death” on multiple occasions. Consequently, NarrowCast has been formed with the purpose of helping entrepreneurs and their investors get a return on their hard sacrifice.