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What is New and What is Next in Digital Marketing 2016


Oct. 13 2015, Published 8:00 p.m. ET

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COST: Free

VENUE: New England College of Business

ADDRESS: 10 High Street, Boston, MA 02110, USA

What's New and What's Next in Digital Marketing 2016

It seems the game changes every year for digital marketers.  What worked in 2014, may no longer apply in 2015.  With so much noise on the digital platforms, 2016 strategy is all about getting noticed.  A great business idea may generate exceptional content - but chances are no one is listening because they are inundated with marketing messages that they have learned to ignore.

The challenge in 2016 is how to generate valuable content and deliver it to the right audience in order to get noticed, build relationships and ultimately meet your business objectives.

This session is designed for small business and nonprofits who maintain a minimal budget and are time constrained.  Learn the simple tricks and emerging trends to give your business the attention it deserves on the digital platforms.

Presented by Janine Jacques, MBA, MSCIS, Ph.D.  Janine is a Professor and Program Chair of the Digital Marketing Program at NECB.  She is a recognized author, founder of the Equine Rescue Network and Chairman of the Board of the Service Dog Project.


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