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Why Social Impact in Business Matters Now More Than Ever; A conversation with Founder & CEO of McPherson Strategies, Susan McPherson and Rebecca Minkoff

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Jun. 17 2020, Published 8:00 p.m. ET

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"Social impact" isn't a fad, and "corporate responsibility" isn't just for major Fortune 500 companies — in fact, corporate activism and community investment are more important than ever as we collectively grapple with the challenges of COVID-19. Prioritizing social impact will strengthen your company's relationships with employees and customers, and help set your business up for success in the long-term. Any company, no matter its size or structure, can (and should!) integrate purpose into its business model. The key is to do it authentically. Susan will draw from experiences with her own clients to help you think about creating impact programs that align with your brand and business goals — and lead to meaningful change.

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