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Women In...Social media tactics and strategies

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Jul. 31 2018, Published 8:00 p.m. ET

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DATE:

TIME: -

COST: free

VENUE: GA Philadelphia

ADDRESS: 1635 Market St, Philadelphia, PA 19103, USA

Overview: At this monthly event series, we showcase female leaders who are pioneering change, leading their organizations and leading the way for future generations to follow.

This Month: We focus on social media tactics and strategies, how your channels can help you amplify your brand voice and engage consumers in a conversation that fosters brand advocacy.

What You'll Take Away:

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    • The good, the bad and the ugly in how brand voice comes through social channels
    • What worked well yesterday, what works well today and what will work well in the future - social media truths
    • What can you do today, to improve how you engage on social media
    • Where to start when building a social media strategy for your business
  • The good, the bad and the ugly in how brand voice comes through social channels
  • What worked well yesterday, what works well today and what will work well in the future - social media truths
  • What can you do today, to improve how you engage on social media
  • Where to start when building a social media strategy for your business
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Why It Matters: Showcasing the work and passions of women in technology by providing a platform to celebrate their talents and spotlight role models. This month, we focus on a brand's voice online.

Host of CreativeMornings Philadelphia; Sr. Manager, Social Strategy,
Digitas Health

Erica Nardello brings eight years of deep experience creating and executing social media strategies, activations, and campaigns for health and wellness, retail, sports, CPG, and municipal brands to her role as Senior Manager, Social Strategy at Digitas Health. She is also the host of CreativeMornings Philadelphia, a monthly breakfast lecture series for the creative community, and serves as a Technology Connectors volunteer with the Arts + Business Council of Greater Philadelphia, helping the city's arts organizations develop social and digital strategies.

Writer | Creator | Thinker,
The Perception

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Aleesha is an energetic and driven strategic communications professional who's committed to delivering high-quality results for organizations and clients. Having been in the agency space for four years, she's built a repertoire of skills that have enabled her to take on new client challenges with ease.

Her specialties include strategic planning, brand awareness, employee engagement, project management, media relations, blogging, content/email marketing, social media and copywriting.

Outside of work, she can usually be found in the yoga studio, trying out a new restaurant and exploring different cultures here and abroad.

Founder,
Skaiblue Media

TV Producer turned communications strategist, Rakia Reynolds is the Founder and CEO of Skai Blue Media, an award winning multimedia communications agency with an all-star roster of lifestyle, technology and nonprofit clients. Noted as an influencer in the creative business industry and a member of the United Nations Global Accelerator, Rakia is sought after by companies to provide her expertise in creative development, branding and strategic communications. Rakia is the face of small business for DELL, has served as the on- air brand expert for Serena Williams, and regularly contributes her expertise on entrepreneurship and leadership to the pages of Forbes, Inc.com, HuffPost, Fast Company and more. Under Reynolds' leadership, Skai Blue Media provides business development and communications strategies to start-ups, established brands, personalities and nonprofits to launch, brand, rebrand and revitalize their businesses. SBM merges creativity with strategy to create innovative communications and branding tactics that impact clients’ bottom lines.

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