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XO FoundHERS: OkCupid CMO Melissa Hobley


Jul. 30 2018, Published 8:00 p.m. ET

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COST: free

VENUE: XO Group Inc.

ADDRESS: 195 Broadway 25th Floor, New York, NY 10007, USA

XO Group is excited to highlight its network of friends within the growing ecosystem of female-led businesses, with a free, bimonthly networking event and fireside chat with those who embody the FoundHERS concept.

This month, Chief Marketing Officer for XO Group, Dhanusha Sivajee, will interview Melissa Hobley, Chief Marketing Officer, OkCupid, in an intimate setting about her professional journey with the goal of encouraging, motivating and inspiring others to achieve their personal goals and dreams as well, whatever they may be.

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Melissa Hobley is the CMO of OkCupid, one of the largest dating apps in the world. Under her direction, OkCupid has become famous for its message of inclusion and affirmation, including an experience that serves a number of communities, with over 22 gender options and 13 sexual orientation options. This year, OkCupid incorporated the MeToo movement into its app, partnered with Planned Parenthood for a badge, and earned massive attention for its "Trump Filter".

Today, OkCupid is getting global attention for its new campaign which aims to reclaim the phrase, DTF. The campaign encourages women to define the "F" in DTF with whatever they want it to be, from DTFilter Out the Far Right and DTFight About the President to DTFall Head Over Heels.


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