6 Women Leading The Next Era Of Digital Storytelling And How They’re Doing It 

Digital storytelling has become a defining force in entrepreneurship. This is the practice of using digital media, video, audio, visuals, social platforms, and interactive content to share compelling narratives that engage audiences online.

It’s not just about marketing; it’s about creating authentic experiences that connect emotionally, build trust, and transform audiences into communities. For women entrepreneurs in 2025, digital storytelling is a strategic tool for building brands, driving revenue, and amplifying voices that have historically lacked representation. 

Research shows that women entrepreneurs increasingly leverage these platforms to reject stereotypes, share authentic journeys, and communicate with global audiences, as per the International Journal for Multidisciplinary Research. 

Below are six women shaping digital storytelling and driving entrepreneurial change today. 

Lydia Kibandi leads Lensational, empowering underrepresented women to tell their stories through photography. She provides training, cameras, and opportunities for women to produce professional visual narratives. 

Beyond photography, Lydia curates exhibitions and online galleries that spotlight women’s experiences globally. Her work shows how digital storytelling can transform perspectives, highlighting social issues such as climate resilience, gender equity, and economic empowerment.

Kristin Marquet blends strategic PR with digital storytelling to help founders articulate and broadcast their narratives effectively across platforms. Through data‑driven campaigns, branded audio content, and strategic positioning, Marquet Media supports female entrepreneurs in elevating visibility and building narrative authority, showing how structured storytelling can grow both audience and revenue.

Sara Kehaulani Goo is leading a major shift at The Washington Post as President of its newly launched Creator Network, a division focused on personality‑driven, creator‑led storytelling. Sara’s role signals how legacy media organisations are embracing creator‑economy formats to innovate journalism and content distribution.

By blending traditional reporting with creator strategies, she is helping shape new models of narrative engagement that leverage multimedia, audience feedback, and platform innovation to grow influence and commercial impact. 

Elissa Freiha transformed Womena into a storytelling hub that celebrates women’s achievements across the Middle East. She produces digital documentary content, interviews, and podcasts that amplify female voices in business and leadership. 

Elissa’s approach blends entrepreneurship with narrative media, helping aspiring women entrepreneurs see tangible pathways to success while challenging cultural stereotypes. 

Rebecca Ruddock bridges research, technology, and storytelling. As Head of Ethical AI at Our Time HQ, she focuses on how digital platforms and algorithms affect visibility for women-led businesses. Rebecca teaches entrepreneurs to craft ethical, authentic narratives that resonate while remaining mindful of digital bias, showing how storytelling intersects with technology and social impact. 

Eni Awoyemi leveraged a personal story about brand identity theft to build FeYi Flowers, her creative floral brand. Sharing her story via TikTok and Instagram Reels led to viral engagement and commercial partnerships. Eni exemplifies how authentic storytelling can drive immediate audience connection and elevate a small business into a widely recognized brand.