8 Sales Strategies To Turn Your Passion Project Into A Lucrative Business


Jun. 15 2021, Published 4:55 a.m. ET

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The right sales strategies will see you approach the right audience, turn them into returning customers and attract some more.

We love marketing, branding and social media. But when it comes to running your business, there’s nothing more important than sales.

You can be dancing on TikTok all your want and ramping up your follower list, but if your business isn’t selling products or services, then you’ve got a big problem.

Without sales — your passion project is just a hobby.

It’s important to have a sound sales strategy to position your business and its products to new customers.  The aim is to influence new customers to buy from you and drive business results. To get the best results, choose sales strategies that speak your business’s voice and show why customers should choose your business over any other.

1. Define Your Customer Persona

Define your ideal buyer profile and focus all your efforts on this group. Consider what they are looking for and how you can appeal to their needs. What are their pain points, what problem are you solving for them? Know your audience and how you’re helping them live better.

Your sales efforts will only succeed if they are directed to the right audience. If you chase unproductive leads, you will only end up wasting time doing something unproductive. After all, those leads will probably never purchase from your company.

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2. Build a Pipeline of Quality Leads

Startups and small businesses struggle with getting good leads. Before the business gets traction in the market, you need to attract and retain customers. Add a contact form on your website, run a coupon deal, advertise online, and host a webinar to inform people about your business.

3. Perfect Your Pitch

You should approach your target market with an effective sales pitch. The pitch should capture your prospect’s attention and keep the conversation going in the right direction.

In just 90 seconds, show as much as you can about your expertise and confidence in your business. Spending too much time talking about the company, the benefits of your products, and the clients you have worked with will only make you lose potential customers.

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4. Offer Product Demonstration

Nothing beats a compelling presentation when you are pitching your business or product. Offering product demonstrations, whether physically or through an online video is a great way of explaining why people should buy from you. Initially, you can test your presentation on a few customers, gather feedback, and make necessary improvements.

5. Create a Sense of Urgency

Most people usually wait until the last possible moment before they can buy a product. Creating a sense of urgency for your prospects is a sales strategy that helps them realize why they need your solution now than later. You can achieve this through customer offers, announcing upcoming price increases, and offering limited enrollment programs.

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6. Use Social Media to Increase Online Sales

Social media is among the most popular sources of information today. By being active on at least two social media platforms, you increase the chances of your business being discovered.

Figure out where your target customers spend most of their time and start creating content to engage them. Make sure your voice and tone blend naturally with the platform to get the best results.

7. Take Advantage of Cold Calling

Cold calling is almost unavoidable in sales. To be effective in your approach, try techniques that work with your target audience. If you have a sales team, practicing cold calls on one another can help boost their confidence when they make the actual calls. This is also a great way to get comfortable with the script and be familiar with possible customer questions.

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8. Show Off Trust Signals and Customer Testimonial

In a world of social media and online connectivity, customer feedback plays a critical role in influencing customer decisions. Adding a customer testimonials section to your business website will allow satisfied customers to share their experiences. When prospects visit your site, they will want to see what other customers say about your business.

Bottom Line

Whether you are running a start-up or looking for ways to grow your business, sales strategies are important. Choosing the right strategies will see you approach the right target, turn them into returning customers, and attract some more.

This post was written by and originated on See Girl Work.

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