Image: Sun Sentinel
Alaya “That Girl Lay Lay” High is the newest addition to the Nickelodeon family. It was announced on Tuesday that the thirteen-year-old social media star and hip-hop artist signed an overall deal with the major television network.
Known professionally as Lay Lay, Nickelodeon will work alongside her to develop music initiatives, original multi-platform programming, and build a cross-category consumer products business. According to License Global, the platform’s comprehensive strategy with the teen involves developing content for all Nick platforms, supporting her music career and creating an exclusive line of consumer products. The article further states that the forthcoming products will span categories such as fashion, accessories, publishing and more.
The Houston, Texas native has captured the world by storm with her impressive lyricism and showstopping energy. Lay Lay has been expressing her talent through writing, producing, performing since the age of five, capturing the attention of Nick Cannon and Le’Veon Bell with her viral freestyle raps.
This news is of no surprise as the teen has garnered millions of views across her social media channels. At age 11, Lay Lay became the youngest female rapper to sign a recording deal via her own Fresh Rebel Muzik/Empire imprint. In September 2018, Lay Lay performed on The Ellen DeGeneres Show and released her debut project Tha Cheat Code shortly after. In addition to TV appearances, the star also has national ad campaigns and book deals under her belt.
According to Deadline, the rising star proclaimed, “I’m so excited to be joining the Nickelodeon family! I grew up watching Nick and this opportunity is seriously a dream come true. I have the best fans in the world, and I can’t wait to take them on this journey with me.”