Beyoncé Launches Whisky To Honor Great-Grandfather’s Legacy

Beyoncé’s stardom is nearly impossible to copy, and while we may not be able to sing like her, dance like her, or live like her, now we can drink like her. The superstar entertainer recently announced the launch of her new whisky, SirDavis, on Instagram with the caption “Davis is in my bones.”

The brand’s name is a nod to her paternal great-grandfather, Davis Hogue, who was a successful moonshiner in the American South during Prohibition, according to the whisky brand’s website. During Prohibition, Hogue stashed his bottles in empty knots of cedar trees around his farm for others to enjoy.

During this time, “Sir” was a term of respect reserved only for white men, according to the website. So, “Sir” has been added to Hogue’s name to give him his deserved respect and honor his legacy.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” Beyoncé wrote on the brand’s website.

Headquartered in Houston, SirDavis is crafted by Moët Hennessy and master distiller Bill Lumsden and designed to be enjoyed by seasoned whisky drinkers and those who have not yet explored whisky, the site said.

“I think together we’ve risen to something that I’m hugely excited about,” Lumsden said in a statement. “And I think whisky drinkers are going to be blown away because it’s really quite different from anything I’ve tasted before.”

SirDavis is described as a complex rye married with malted rye and finished in Pedro Ximénez sherry casks with a “harmony of spice with sublime hints of fruit.”

The SirDavis site explains the whisky’s tasting notes as a deep copper color with an aroma of Seville oranges, sun-kissed raisins and spices including clove, cinnamon and ginger. Its taste is described as a rich and buttery toffee with a hint of honey at the finish.

Recipes for cocktails are included on the website, including the Honey Bee – which includes SirDavis, lemon juice and honey syrup and a honeycomb garnish – and Texas Buckin, which includes SirDavis, lemon juice, honey syrup and ginger beer.

SirDavis intentionally spells whisky without an ‘e,’ according to the website, as a representation of the unconventional methods the brand uses in its product. The whisky’s high barley content and sherry cask finish is inspired by global whisky styles from Japan and Scotland, which both omit the “e” from their spelling.

“Our mission is to invite the next generation of luxury whisky drinkers into the category, transcending traditional American whisky norms to embrace global tastes and inspire consumers to reimagine whisky,” the website reads.

The SirDavis headquarters is set to open to visitors in 2025.