Building Your Personal Brand With Chelsea Krost

In this episode, Chelsea Krost, mindset marketing and branding strategist joins us to break down the essentials of personal branding in today’s digital landscape. Chelsea shares actionable tips on how to build, refine, and sustain your personal brand, and discusses the key differences between being an influencer and a business owner.

Tune in to hear about Chelsea’s 15-year journey, from hosting a radio show at 16 to becoming a top LinkedIn learning instructor. Whether you’re an entrepreneur or looking to grow in your career, this episode has all the insights you need to take your personal brand to the next level.

• Host Dominique welcomes Chelsea Krost and introduces the topic of branding in today’s fast-paced world.

• Chelsea shares her journey of starting a radio talk show at 16 and building her personal brand in the marketing and branding world.

• Chelsea explains why everyone—whether an intern, entrepreneur, or CEO—needs a personal brand in 2023.
• Common myths about personal branding are debunked, and the importance of identifying your “why” is emphasized.

• Chelsea breaks down the foundational elements of a personal brand, including defining your audience, expertise, and platform strategy.

• Chelsea discusses the difference between personal branding and becoming an influencer, and how influencers can sustain their brand by being authentic entrepreneurs.

• Chelsea outlines common pitfalls entrepreneurs make, like not having a clear brand foundation and the importance of consistency in branding efforts.

• Chelsea walks the audience through her “Personal Branding Puzzle,” which includes the brand story, visual identity, signature services, and content strategy.

• Practical advice on managing a personal brand alongside a full-time job through time blocking, bulk content creation, and outsourcing.

• Chelsea reflects on how the pandemic shifted the importance of personal branding, helping individuals stand out in uncertain times.

• Chelsea shares her strategies as a working mom, focusing on time-blocking, prioritizing self-care, and finding balance.

• How personal brands can—and should—evolve as individuals grow, with examples from Chelsea’s own career shifts.

• Chelsea introduces her Grab & Go Brand Package, a customizable toolkit for creating a professional brand identity.

Dominique wraps up the episode by thanking Chelsea for her insights and sharing how listeners can connect with Her Agenda for more resources.

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[Edit note: This podcast is based on an interview we had with Chelsea in May 2023.]