On February 9th, Celebrity & Influencer Partnerships Manager at Google, Bette Ann Schlossberg, joined subscribers of #theAgenda to share how to build momentum for your personal brand and gain the attention of major brands to build fulfilling relationships.
During the hour-long chat, Bette Ann shared her experience working with micro-influencers and major celebrities, as well as important lessons she has learned throughout her career. And when the going gets tough, she reminders herself of this quote to keep her moving forward:
“Yes, there are two paths you can go by, but in the long run, there’s still time to change the road you’re on”- Led Zeppelin
If you would like to access the conversation in its entirety and more exclusive Her Agenda content, subscribe to #theAgenda today!
On what makes a great influencer:
Authenticity. It’s key with influencers. It’s not always about how many followers you have, but about how you engage with those followers. If you want to work with a brand, put it out into the world.
On how millennial women can use their resources (both online and offline) to make their voices heard:
Now more than ever is a time where women should use their voices to be heard – whether online using social media or in real life such as the Women’s March or the upcoming women’s strike. Make posts, stand up for what you believe in, and get involved.
To keep up with Bette Ann, you can follow her on Twitter.
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