Expectant Media’s Founder Michele Ghee Is Now Appointed As President After Being Bought By PlayersTV

Michele Ghee’s tech and content agency, Expectant Media, has now been acquired by PlayersTV, making her president, effective immediately. Having been on the PlayersTV board for two years, Michele has been making major moves in the industry.

With over three decades in the entertainment industry, Michele’s expertise in marketing strategies is believed to push the culture forward in a progressive direction.

According to Her Agenda, Michele got the prime chance to hone in on her dreams of breaking into the industry via a program launched by the National Association for Multi-ethnicity in Communications (NAMIC) that offered support, mentorship, and placement. From there, she thrived in roles where she could tap into intrapreneurship, even before going into business for herself.

 It all came full circle, allowing her to bridge that early hustle and grit with her corporate experience— working for or with powerhouses including CNN, The History Channel, Ebony and Jet, and BET—into succeeding in her current role as CEO of Expectant Media, a boutique Ad Tech and content agency.  

According toDeadline, Deron Guidrey, co-CEO and co-founder of PlayersTV, said: “Michele has been a trusted member of our board for the past two years. We saw immense value in Michele and what she’s built across media, content, and activation to support our growing flywheel. She is a proven leader in advancing equity across content and distribution, and we look forward to the high-caliber impact she will have on our organization and with our growing stable of premium partners.”

Furthermore, Michele’s tenacity catapulted opportunities to launch entrepreneurial endeavors, such as BETHer on BET, revive brands such as Ebony and Jet, and advance multicultural efforts for CNN and The Grio.

Her Agenda says her commitment to service and leadership flows into her work at Expectant Media, a firm that she co-founded with two other amazing power women. The company leverages proprietary technology and authentic storytelling to amplify Black-owned media, producers, and the communities they serve around the world. It has established partnerships with initiatives and programs launched by Black women, including the Super Bowl Soulful Celebration, the Boss Network, and HBCU Honors, to name a few. 

Despite being a successful businesswoman, Michele is also a loving mother and wife. She is leading by example, showing that you, in fact, can have it all: family and a thriving career all at once.

Ultimately, Michele’s belief in what PlayersTV has to offer, which she says is “fundamentally different,” is tailored for athletes and their fans. Her keen sense of “know-how” and will to do good business is why she’s acquired such success thus far. The content is authentic, athlete spotlighted, and relatable. 

With Michele appointed as president and her extensive background and knowledge, PlayersTV has enlisted a veteran. The content will speak for itself. Highlighting athletes, allowing them to have a voice, capturing real moments in real time, all while allowing the fans to be a part of the experience. It is clear through her work that Michele loves her job and is passionate about relaying content that has meaning behind it.

Stay tuned for innovative, creative, and expert-level content. Michele is said to reinvent and refocus her commitment to the job she loves. She even advocates for the clients she serves. Who can argue with that? Check out PlayersTV and possibly become a shareholder alongside Chris Paul, Dwayne Wade, and over 70+ pro athletes.