Famous Amos Empowers Black Entrepreneurs With $50,000 In Funding Plus Resources

Famous Amos, in partnership with the U.S. Black Chambers, Inc. (USBC), announced the winners of its fifth annual Ingredients for Success Entrepreneurs Initiative (IFS), a program designed to uplift early-stage Black business owners. Each of the three selected winners will receive $50,000 in funding, as well as mentorship, networking, and educational resources to support their business growth.

“Our judges reviewed hundreds of applications from passionate business owners who are making a remarkable impact in their communities,” Rachna Patel, vice president of marketing at Famous Amos, said in a news release. 

This year’s winners are Terminal B, a Los Angeles-based fragrance company founded by Chris and Fay Breedlove. The company creates handcrafted candles and fragrances inspired by global destinations, “redefining how we experience travel from home,” according to a news release.

Arcarea Adult Day Center, based in Lancaster, Penn., is a wellness organization founded by Aracelis Rittenburg. The center focuses on addressing healthcare inequities and provides holistic care for seniors with dementia.

Money Honey L.L.C., based in Los Angeles, is a financial coaching company founded by Taryn Ferrer. It offers money management strategies and education to help women build wealth.

“Terminal B, Arcarea Adult Day Center and Money Honey LLC are incredibly deserving of these awards, and we’re excited to work with them to grow their businesses and help achieve their dreams,” Rachna added.

Since its launch in 2020, the IFS program has awarded $600,000 to 12 Black-owned businesses, fostering economic empowerment through funding and business support. This year’s judging panel included Shawn Amos, Steve Canal (Founder of ONE Venture Group), and Brittany Rhodes (Founder of Math Equals Me and a previous IFS winner). USBC continues to offer valuable tools to Black business owners, including training, development, and networking opportunities.

“My father built Famous Amos from the ground up to become one of the most recognizable cookie brands in the world,” said Shawn Amos, entrepreneur, author, and son of the late Wally Amos. “His story is like a lot of other Black entrepreneurs who have passion and vision but often lack access to resources or funding to help them succeed long term. It means so much to my family that Famous Amos is continuing my father’s legacy and paying it forward to help rising entrepreneurs thrive.”

“My father dedicated his life to doing what he loved and inspiring people,” Amos added. “Famously You doesn’t just celebrate his life and work – it also celebrates the fans who made his dream a reality. It reflects the brand’s ongoing impact in empowering people to be authentic to themselves and pursue their dreams. It’s a powerful full-circle moment, and I’m grateful to be part of it.”