How Black Women Are Using Juneteenth To Increase Their Profits

As we welcome the summer solstice and longer days, an important holiday for the Black culture is fast approaching in the month of June. We celebrate June 19th, also known as Juneteenth, every year to commemorate the end of slavery and the beginning of freedom.

June 19, 1865, commemorates the day federal troops announced the last enslaved Black American. This freedom, several centuries ago, has made it possible for Black Women and men alike to excel educationally and hold upstanding careers.

The name “Juneteenth” is a combination of June and the nineteenth of the month. However, newly freed Black slaves originally called the day of celebration in 1866 “Jubilee Day”, which Dictionary.com  defines as any season or occasion of rejoicing or festivity.

Although Juneteenth is known to be the oldest commemorative celebration in reference to the end of slavery in the United States, it didn’t become a national holiday until President Joe Biden signed legislation on June 17, 2021.

According to AARP, one way to celebrate Juneteenth is by donating to organizations that support Black communities. Find organizations that resonate with your beliefs or support causes you are passionate about. The American Civil Liberties Union, the Audre Lorde Project, the Bail Project, and the Black Journalists Therapy Relief Fund are a few to consider. 

Red is also the color associated with the holiday, as it symbolizes sacrifice and transition. Celebrations typically include red foods such as red velvet cake, red beverages, watermelon, and barbecued meats. 

You can also find local events in your city that are usually free and enlightening. They aim to teach about the history of Juneteenth while entertaining the crowd.

According to The National Museum of African American History and Culture, Union soldiers, many of whom were black, marched onto plantations and across cities in the South, reading small copies of the Emancipation Proclamation, spreading the news of freedom in the Confederate States. Only through the Thirteenth Amendment did emancipation end slavery throughout the United States. 

This is important to know because, without the Thirteenth Amendment, there would still be slavery in nonconfederate states. Fast-forward to 2026, Black women are increasing their profits to celebrate the release of products and businesses, which are essentially sacrifices from their ancestors.

Pop-up Shops

Many vendors pay to join Juneteenth festivals to sell handmade jewelry, art, clothes, books, scarves, and more to commemorate Black excellence and celebrate the special day.

Pop-up shops also allow you to network, create camaraderie, and meet like-minded individuals. Juneteenth is the ideal place to celebrate, show off your talents, and boost your business.

Community Marketing

Many businesses target the direct culture and create marketing directives such as “Buy Black”, encouraging potential consumers to purchase t-shirts, mugs, handmade jewelry, fragrances, and more from Black-owned companies.

Sales during June skyrocket for Black businesses due to the high demand for June 19th. Creative and colorful t-shirts, odd jewelry, and unorthodox art pieces attract the masses at Juneteenth festivals, museums, markets, and more.

Social Media Campaigns

Social Media tags such as #BuyBlack or #SupportBlackBusinesses #JubileeDay and #HappyJuneteenth are common hashtags that are prevalent during Juneteenth. This broadens the scope and brings awareness beyond the local community. These kinds of campaigns can gain national attention.

Hashtags allow you to reach the masses in one post; a small business can thrive during Juneteenth by utilizing the hashtags above and centering their products and pieces for profit. The celebration doesn’t stop on the 19th of June, it’s just beginning!