How CEO Brie Carter Pampers Her Clients With ‘The Spoiled Brat Life’

Brie Carter, CEO of The Spoiled Brat Life, is an esthetician, entrepreneur, and wellness advocate who has quickly made her mark in the beauty industry. At 24 years old, she’s turned her passion for self-care into a six-figure business, empowering women through healing and transformation.
This May, Brie took her vision even further with the launch of Sculpt & Heal, a supplement line designed specifically for women who are done with gimmicks and ready for real results. What began as a childhood dream of owning a spa has blossomed into a thriving wellness brand that challenges stereotypes and promotes proactive beauty. Brie’s journey from a young girl giving massages in her bedroom to a successful entrepreneur is a testament to the power of pursuing your passions and turning them into impactful business ventures.
Her Agenda sat down with Brie to discuss her evolution from spa enthusiast to beauty mogul, the inspiration behind Sculpt & Heal, and how she’s changing the wellness space from the inside out.

Her Agenda: You launched The Spoiled Brat Life right out of esthetician school. What inspired you to become a business owner so early in your career?
Brie Carter: I had my first business in sixth grade. I was making and selling hair bows, so I was always the entrepreneur type. That was pretty much [what] inspired me to get started with it. I’ve always wanted to be an entrepreneur. I grew up around entrepreneurs and I just always wanted to be my own boss. Entrepreneurship is way bigger than just, ‘being your own boss,’ but I just always had an entrepreneur mentality [and] mindset, and I always loved esthetics.
Her Agenda: As you started to run your business and learn about esthetics in general, what gaps did you notice in this industry that led you to create a more healing centered brand?
Brie Carter: The first thing I learned was that these products [are] horrible, so that’s problem number one. Number two, I felt like [there wasn’t a] safe space. You’re just safe in there until you check out [and] then buy. I pour into my clients. I really care. I have clients who FaceTime me at 10, 11 o’clock at night, because I continue that safe space for them. I build that type of relationship with all my clients. For their birthdays, they feel like, ‘Oh my gosh, is this my own personal life spa?’ Yeah, it is. So, I felt like there [were] a lot of gaps with that and within wellness. I feel like a lot of people didn’t understand the body and I felt like they really didn’t know there [were] so many more services that we could be doing that [are] actually safe. [Not] everybody’s okay with going under the knife. I personally encourage people. If they do wanna get surgery, go for it. Don’t get scared, just make sure you have the right care.
Her Agenda: You have Sculpt and Heal now, the supplements line. What made you want to expand into creating a supplement line for yourself and your clients?
Brie Carter: I love making products. I always refer people to get different products [like] on Amazon. I saw how they were buying on demand because they trust me. And I’m like, ‘Well I wonder, can I make these types of products?’ I knew [my clients needed] lymphatic drops. That’s the hidden secret gem that a lot of people don’t know about. I’ve helped people overcome their lipedema with lymphatic drops. Personally, I don’t sweat enough when I’m working out. I just naturally just don’t sweat a lot, I’m a natural, cold person. So, I wonder if there is a product that I can make to help me sweat [and] help me burn more fat in the gym. I’m doing my market research and studying different things, [I learn] there’s a lot of stuff that’ll help boost your metabolism, burn calories, stuff that’ll help you sweat more.
I was taking greens every single morning and I would post my greens on my Instagram story. And then people [were] starting to go out and get the same greens I [had]. So of course, I definitely want to make some greens. Lymphatic drops [are] a hidden secret gem. I feel like when people learn and get educated [they] have to get that immediately. So with Sculpt and Heal, I just felt it was another gap that needed a bridge over it.
Her Agenda: How does it feel to hear what you’re putting so much into is actually really working and changing people’s lives in this way?
Brie Carter: I feel so thankful. I show so much gratitude. I’m so glad I was able to be a part of [their] healing journey. No matter what journey it is. Whether it’s the start, the end, the middle, whatever it is, like I’m just so happy to be a part of that journey. I have some people that might just buy it just because it’s me and I’m thankful for them when they actually use it. When some people [are] like, ‘I tried this so long ago, it didn’t work.’ Let’s start your journey again. With my skincare products, there [have] been things I gotta go back to the drawing board [for] this. I’ll be like if I tweak this a little bit more, I could pivot and help [more] people. [There’s] going to be days where it’s slow. It’s going to feel gloomy [and] long. But if you really love what you do, you don’t see a problem with it.
Her Agenda: What has running this business taught you about the benefits of that and being a resilient person?
Brie Carter: The benefits I feel like is you just never know who’s watching you and who you’re inspiring. [There] could be a big brand looking at you [and] you wouldn’t even know it. They probably won’t even say a word, but that one day that you feel like you didn’t want to go into the office [and] you showed up, that one day can change your whole entire life. That’s what just keeps me going. I tell a lot of people you [have to] focus. Set your end goal [and] set yourself up to reach that end goal. You don’t wanna be like oh I just wanna be an entrepreneur? What type of entrepreneur, what type of business? Who is your target audience? What is your niche? What do you specialize in? That’s really how you show up and show out because if you do things you know you love, it’s gonna flow to you naturally. So you build, you lay out your solid foundation and you just build brick by brick because it’s gonna pay off.
Her Agenda: What do you suggest that folks do to get more in touch with [the] kind of business and niche they can fall into when it comes to entrepreneurship?
Brie Carter: It goes into your brand identity, truthfully. You [have] to know what you want to identify as. If you have something naturally that you’re good at, are you good at it and love it? That’s all you need to ask yourself. Somebody who does hair, just because you’re good at hair doesn’t mean that you love to do it. You don’t need to be a hairstylist. Once you find your umbrella, [there are] a thousand different ways to be a business owner under that. I tell people [to] explore now [and] do a lot of beta testing. That’s the key thing that I did. Do I like this? Do I love this? Another thing [is], alignment. It has to align with you, your goals. You [have to] be a people person. A lot of people might have good ideas and things like that. If you’re not a people person, maybe you need to have a business that you could break behind the scenes.

Her Agenda: Five years down the line, what do you see for the Spoiled Brat Life? What do you hope to expand to and what do you hope that your clients also continue to learn and gain from you in that time?
Brie Carter: I have been studying [Lifetime Fitness]. They pretty much started [as] a regular gym. They’ve pivoted and now they’re a full blown gym. They have everything to offer dealing with body wellness. It’s like a country club. I want to make [Spoiled Brat] Life spa a country club style. I’ve always said this from the beginning. People in my inner circle know I want to have a gym with my spa. This is what I’m going to expand to. I want my products to be global. We’ve shipped to all 50 states, so that’s great for us. We just wanna continue to grow our online presence. As far as our clients, I want [them] in five years to be able to [say], ‘Yeah, they changed my life,’ or ‘They saved my life.’ I want more saving stories [and] for the community stories. I want people to realize, [they’re] not just looked at as a dollar amount. I want people when they’re planning their birthday to [go to] the Spoiled Brat Life, that’s my end goal.
Her Agenda: Do you have a motto or [anything] that you live by that keeps you going?
Brie Carter: My aunt passed away in 2017 and my uncle preached for her funeral and his main thing for the word was just keep on living. That always stuck with me, whether it’s good, bad, or ugly. God has never put you in a position that you know you can’t get out of. And honestly, it might be a challenge and set up for the next level, just keep on living. Keep on going, you didn’t start it for no reason, [you weren’t brought] this far for nothing. [There are] going to be bad days, [and] hard days. That’s just the way life [is]. Just keep on living, don’t stop. When you stop, that’s when you get stuck. I have epilepsy. I can’t really live my life like a normal person because mine is caused by lack of sleep. So when you know, as a business owner, you lose a lot of sleep. But I have to pivot my life a lot [differently]. I just want to tell people no matter your story or anything like that, just keep on going. It’s okay if you have to change a few things up in your life, just keep going and let it stop you.