How To Find Your Next Dream Gig On Pinterest



Apr. 1 2024, Published 8:00 a.m. ET

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If you think Pinterest is only useful to gather inspiration for home decorating or your next party theme, then it’s time to reevaluate. According to Statista, Pinterest is the 15th largest social media network in the world, and it’s expected to add an additional 5.1 million users between now and 2027.

With no signs of slowing down, we took it as a sign to see how else one can benefit from using the site. The social media platform can actually do much more than provide daily creative insight. It can be utilized as a search engine to help land you your next big job.

To help you achieve this, here are five great ways to get your dream company’s attention and make your next best career pivot:

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Source: Unsplash

1. Create a board for your portfolio.

Unlike other popular social media platforms such as Instagram or TikTok, Pinterest offers the longest shelf life for its posts. The algorithm allows pins to be discovered for up to a year after they’ve been posted. To use this to your advantage, create your very own board that can showcase your portfolio and resume. Your posts will easily be more discoverable by more users and companies due to its longer lifespan on the platform. Best of all, it’s a free way to market yourself to a target audience. 

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2. Use pinning as a job filter.

If you’re not sure what type of job you want to apply for next, let the algorithm take the lead. Create a job board and start pinning any career-related posts that peak your interest. Each time you pin, you’re sending information to the platform on the best items to show you next on your feed. Pinterest will then start to recommend similar posts based on your new preferences. If you aren’t enjoying specific content, then it will fall off the radar and get replaced with new pins. 

3. Follow your dream companies.

If you have a list of companies you would enjoy working for in the future, then start following them more closely. You’ll learn firsthand the direction they’re going towards in terms of marketing and branding. This will help when you apply to a position with them because you’ll have ample resources to tailor your application in accordance with their strategy and image. Plus, you’ll be one of the first users to know if they post a new employment role.

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4. Display your personal brand. 

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Source: Pexels

According to Zippia, 93% of companies use social media to potentially recruit new employees. Exhibiting your personal identity in a creative way will help attract employers who are within this type of industry. Make it easy for recruiters to not only find you, but also show them why you would add value to them right away with the content you’re able to curate for yourself. They’ll be more inclined to shortlist you in their search for candidates.

5. Link your Pinterest.

Don’t forget to link your Pinterest to your applications and other social media accounts such as LinkedIn. This will allow you to be more discoverable by potential employers. Also, it’s also beneficial to link your website and social media accounts to your Pinterest profile. If you’re generating traffic, then you may benefit by creating more ways for users to access your portfolio and other related work. Otherwise, you could miss out on opportunities for the right set of eyes to view your efforts. 

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By: Taylor Bushey

A New Yorker turned Londoner, Taylor Bushey is a motivated business professional who has worn several career hats over the last few years. After leaving her most recent employment journey in the financial industry, she has re-engaged with her roots of writing, marketing, and content creation. She’s now a full-time freelance writer and content creator. Taylor covers lifestyle, careers, fashion, beauty, home, and wellness. Her work has been featured on CNN Underscored, Cosmopolitan, FinanceBuzz, Apartment Therapy, The Kitchn, and more. If she's not sipping an iced latte and writing away in a local coffee shop, she's most likely thrift shopping for a cool, rare find or planning out her next travel itinerary.

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