Solving problems is the main ingredient of entrepreneurship and for Karyn Pettigrew, her problem came during a trip from Spain to the U.S. After spending the night in London’s Heathrow airport after missing her connecting flight, Karyn decided to figure out how to fly with just her carry-on luggage; from there ZoeGoes was born.
Karyn’s tenacity for solving problems didn’t begin with ZoeGoes. Karyn previously led organizations such as Peoples Energy, the Illinois State Lottery, Quaker Oats and Fashion Fair Cosmetics through a variety of marketing, communication and corporate strategy initiatives. From the White House to women’s shelters, Karyn Pettigrew has inspired, refreshed and transformed dozens of businesses and thousands of lives internationally through her consulting, coaching, training, speaking, media appearances and book.
Recently, Karyn stopped by for a conversation with Her Agenda INSIDERS to discuss taking on a new venture and how it is similar and different from her 20-year career.
Keep reading to check out a few excerpts from the Power Hour chat.
Karyn explains her newest entrepreneurial pursuit, ZoeGoes:
ZoeGoes is a sustainable travel capsule collection. There are six core pieces that you mix and match to create multiple outfits. I encourage people to add three to four of their favorite pieces to the ZoeGoes capsule to get 15 no repeat outfits. That’s usually way more than what most people need for a trip.
On choosing sustainable fabrics for her brand:
As I designed the pieces I was shooting for pieces that would work on most body types; wrap shirt, elasticized waists, and a full, flowy pant. I wanted technically functional fabrics– moisture-wicking, washable, odor-resistant, NO WRINKLES because as you travel, you don’t always have the access for cleaning clothes and it helps if you can wear each piece more than once. I had been following a brand called Ecoalf, and it was an inspiration because they were using sustainable fabrics. That led me to think, “Yes! Why not?!” By the way, even the wool is washable and it’s no-itch. Many of the sustainable fabrics have amazing technical attributes.
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Karyn on her biggest entrepreneurial lesson:
To design your business from your soul. Not to just start something to start it, but to make sure it has real meaning for you. I believe that your business is a physical manifestation of you. It’s your soul in the world. ZoeGoes is a living representation of me and some of the things I love, travel, design, women’s empowerment, exploration, sustainability, independence, beauty, fashion, entrepreneurship all mashed up together. I call this a radical intersection; that place where the things you love, your aspirations, strengths, curiosities, quirks collide with the physical aspects of who you are–age, race, nationality, geography, orientation, and sex.
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