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How To Use Job Application And Outreach Templates Effectively

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Nov. 4 2024, Published 8:00 a.m. ET

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In today’s fast-paced job market, candidates often find themselves overwhelmed by the sheer volume of applications they need to send out. One effective strategy to streamline this process is using templates or scripts for job applications or outreach.  While these tools can save time and reduce stress, they also require a careful balance of authenticity and personalization to ensure they resonate with hiring managers.

According to CNBC, this type of outreach, often referred to as “cold emails,” can be incredibly effective – if done well.

Why Use Outreach Templates?

Outreach templates offer a structured approach to communication, allowing candidates to quickly reach out for informational interviews, networking opportunities, or job applications. They help simplify the writing process, especially when you’re juggling multiple applications.

According to the Harvard Business Review, one way of utilizing these type of outreach templates is through LinkedIn, where you can connect with industry professionals and ask questions about their roles in order to build strong relationships with potential future employers.

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The Benefits Of Using Templates

There are a number of benefits for using templates in your outreach, not the least of which is efficiency. Templates can cut down the hours spent writing personalized emails or letters, allowing you to cast a wider net in your job search.

Using templates can also help you maintain consistency in your messaging and can help establish your personal brand, making it easier for recruiters to remember you. Additionally, using a template can reduce the anxiety and stress of writing the perfect message from scratch, providing a solid foundation that you can build upon.

The Drawbacks Of Using Templates

One of the downsides of using templates is the potential for your messages to feel impersonal or generic. Hiring managers can quickly spot an email or cover letter that lacks authenticity or original thought. When a candidate takes the time to tailor their outreach, it often resonates more deeply with the recipient.

Templates are designed to be generic, so if the one you use isn’t carefully tailored to a specific job or industry, it may cause you to look unqualified or unaware of the details of the role and could ultimately jeopardize your chances as a candidate.

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What To Look For In a Template

Your outreach template should include some basic information, including a clear subject line, a personal greeting to the recipient, and a brief introduction of yourself and your experience, according to advice from Forbes.

Your outreach should also include a section where you give examples proving why you are a strong candidate for the role, including references to your specific skillset and professional experience.

All outreach should also include a specific call to action, whether it’s a request for an informational interview or meeting, feedback on your application or a referral to another connection.

The Importance Of Personalization And Authenticity

While templates are a great starting point, personalization is key to ensuring your outreach feels authentic.

Platforms that incorporate artificial intelligence tools like Grammarly and ChatGPT can help generate tailored messages by suggesting specific phrases or even helping you identify key aspects of job descriptions to highlight. According to Forbes, many hiring managers are starting to embrace AI-generated resumes and cover letters.

The key to utilizing AI in this approach is to embrace it as a brainstorming tool and ensure that you write everything in your own tone of voice and from your own point of view to maintain authenticity.

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By: Gillian Smith

Gillian Smith is a professional communicator by day and night, leveraging more than a decade in the news industry to share stories that have a positive impact on society. Gillian believes everyone has a story worth telling, and she has made it her professional mission to tell those stories in a responsible way. Gillian received a BA in journalism from Ithaca College and a Master's in Journalism Innovation from Syracuse University. She is currently the director of external communication and media relations at Suffolk University.

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