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Is Your Technology Keeping Your Business From Succeeding?

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March 12 2025, Published 3:00 p.m. ET

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Technology is at the heart of nearly every business today. Almost every small business relies on technology to operate in our digital world. Have you ever wondered if your current tech solutions are actually holding your business back rather than helping it move forward?

Outdated or ineffective technology can limit your business growth, reduce productivity, and prevent you from keeping up with competitors who are adopting new tools to streamline payments and enhance customer experiences. The COVID-19 pandemic forced many small businesses to become virtual companies almost overnight, but many employers haven’t fully supported their workers through this technological shift.

The best technology makes your company more adaptable and able to change rapidly. It helps you beat competitors and offer new solutions that meet evolving customer needs. When you embrace the right tech tools, you position your business for long-term success in an increasingly digital marketplace.

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Evaluating Your IT Infrastructure

A regular check of your technology systems can help you spot problems before they harm your business. Knowing where your IT stands can save you time and money.

Technology And IT Solutions

Is your current technology helping or hurting your business goals? Taking inventory of your IT infrastructure is the first step to answering this question. Look at your hardware, software, networks, and data storage solutions.

Ask yourself:

  • How old is your equipment?
  • Does your software receive regular updates?
  • Is your network secure and reliable?
  • Can your systems handle your current workload?

Many businesses struggle with outdated technology that slows them down. If your employees wait minutes for programs to load or files to save, that’s a red flag.

You should align your IT infrastructure with your business goals. The right technology solutions can boost efficiency, while the wrong ones become roadblocks.

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The Impact Of Downtime On Productivity

Every minute your systems are down costs you money. When computers crash or networks fail, work stops. Your employees sit idle, deadlines slip, and customers get frustrated.

The financial impact of IT downtime varies based on business size. Recent studies show that for smaller businesses, the cost can range from $137 to $427 per minute, while larger enterprises can experience losses exceeding hundreds of thousands of dollars per hour.

These numbers include both direct costs and lost productivity. But there’s also damage to your reputation when you can’t serve customers.

Identifying if your current infrastructure is hindering success starts by tracking downtime. Keep a log of system issues and calculate the true cost to your business.

Reliable IT infrastructure isn’t just about avoiding problems—it’s about creating a foundation for growth. Your technology should work so well that your team barely notices it.

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Cybersecurity: Protecting Your Business Assets

In today’s digital landscape, your business faces constant security threats that can impact operations and growth. Strong cybersecurity measures not only protect valuable data but also maintain customer trust and prevent costly breaches.

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Current Security Measures And Risks

Is your business using outdated security protocols? Many companies rely on basic password protection when they should be implementing multi-factor authentication. This simple upgrade can reduce unauthorized access by up to 99%.

Your digital assets face threats from multiple sources. Hackers now target businesses of all sizes, not just large corporations. In fact, small businesses experience 43% of all cyber attacks but often have fewer resources to recover.

  • Regular software updates and patch management
  • Employee security training programs
  • Data encryption for sensitive information
  • Secure backup solutions
  • Firewall protection and intrusion detection systems

Investing in advanced security technologies helps protect your business from emerging threats while safeguarding your reputation.

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Adapting To New Threats Post-COVID-19

The pandemic dramatically changed how your business operates, creating new cybersecurity challenges. Remote work expanded your digital footprint and created vulnerable access points through home networks and personal devices.

Phishing attacks increased by 350% during COVID-19, with criminals exploiting fear and uncertainty. Your business needs adaptive security that responds to these evolving threats.

Strategic Planning And Digital Transformation

Effective technology use requires a thoughtful approach that ties your tech investments to your company’s future vision. A detailed digital transformation strategy creates a roadmap that helps you navigate the rapidly changing business landscape.

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Aligning Technology With Business Goals

Your technology should directly support your business goals. IT strategic planning ensures you’re prepared for the future, not just reacting to today’s problems.

When technology and business goals align, you’ll see faster growth and better ROI on tech investments. Your team will also experience less frustration with tools that actually help rather than hinder their work.

Adapting To The Future Of Work

Today’s businesses must embrace new technological approaches to stay competitive. The workplace is rapidly evolving with digital tools that transform how teams connect and collaborate across distances.

Remote Work Technologies

Remote work is no longer just a trend—it’s a permanent part of our business landscape. Automation, artificial intelligence, and remote collaboration tools are reshaping how we work in fundamental ways.

Digital transformation is a top priority for 74% of businesses, showing how critical these collaborative technologies have become. Your willingness to adapt to these tools can be the difference between struggling and thriving in today’s interconnected business world.

This article originally appeared on SCORE.

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