Lisa Price On Ownership, Mental Health & Black Entrepreneurship
In this season two premiere episode of the Her Agenda podcast, Lisa Price, the legendary founder of Carol’s Daughter, joins us for a masterclass discussion on longevity, legacy, and reclaiming one’s narrative. After over 30 years in the beauty industry, Lisa shares the groundbreaking news of her company’s return to independent ownership. She provides a rare, transparent look at the process of buying back your brand, the reality of burnout, and the power of returning to your community when the corporate world feels overwhelming.
Episode Highlights
1. Introduction: Rhonesha introduces Lisa Price as a pioneer who built an empire from her kitchen, navigated an acquisition, and is now leading Carol’s Daughter into a new era of independence.
2. The Balance Of Business: Lisa discusses the challenge of being an older entrepreneur in a social media world. She shares how she balances the demand for personal transparency with the boundaries of a corporate veteran.
3. The Return To Independent Ownership: The journey that led to the 2025 decision to bring Carol’s Daughter back to its independent roots. Lisa unpacks why this rare business trajectory had no blueprint to follow.
4. The L’Oréal Years: Lisa addresses the “sell-out” narrative and the backlash from the 2014 L’Oreal acquisition. She discusses the personal development work required to lead through a transition of that scale and the positive impact it had on her team’s security.
5. Rewriting The Story: A candid look back at the Chapter 11 bankruptcy filing of 2014. Lisa clarifies the business reality versus the public’s negative perception, explaining how she navigated saving her brand.
6. Holding The Door Open: Lisa’s perspective on being a first for Black women in business. She discusses the weight of responsibility to normalize success and ensure the door stays open for the founders coming after her.
7. The Breaking Point And The Sabbatical: In a vulnerable segment, Lisa shares the moment she realized she needed a mental health break. She describes sobbing on a call with HR and how that time off renewed her perspective and her health.
8. The Power Of Vulnerability: The importance of founders Black women founders being transparent about the good, the bad, and the ugly. Lisa explains why being open helps other entrepreneurs feel less alone.
9. Advice For Growth And Scaling: Lisa’s timeless advice for Black women founders: “All money is not good money.” She emphasizes making decisions from a place of peace rather than turmoil.
10. Looking Forward: Lisa’s vision for the new era of Carol’s Daughter and her commitment to the heart and spirit of her consumer community.
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