Marketing Strategist Danielle Spencer Shares Her Entrepreneurial Journey


Jun. 18 2024, Published 8:00 a.m. ET

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Danielle Spencer, the entrepreneur and mom of two has founded and grown multiple successful businesses, ranging from doing just $40 in sales with an eyelash company to more than $1 million in revenue with a baby brand, Balu Organics. Currently, she is founder and CEO of some creative agency. and co-founder of BLCKS Enterprise

In an interview with Her Agenda, Spencer shared her insights and wisdom on sustaining momentum as an entrepreneur, juggling motherhood, and building a supportive community for other entrepreneurs to thrive. Read a few excerpts from the conversation:

On Maintaining Drive After Hitting Milestones

“I really need a community that is challenging me and inspirational,” she said about pushing past early successes. She admits to previously losing interest in a business after hitting $1 million in sales because she lacked a motivating circle.

Her new goals are more intrinsic: “Mastering discipline, delegation, patience and trusting in the process.” Spencer knows developing those skills will help her hit ambitious targets.

The Value of Making Bold Decisions

Spencer is a master in her decision-making, even when things don’t go as planned. “There’s no such thing as making the wrong decision because what’s meant for me won’t miss me,” she explains. “Just focus on making the decision right.”

This mindset served her well in both personal and business pivots like walking away from the 7-figure baby brand. “If you’re not where you’re supposed to be, you can leave.” 

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Embracing the “Inner Child” as a Mom

As for motherhood, Spencer has learned to “give a lot of grace” to her kids and herself. She strives to be collaborative instead of authoritarian with her daughter, 4, and son, 2.

“It’s their first time going through life too,” she says. Her kids have also given her the space to nurture her “inner child” through simple joys like “having breakfast for dinner” and Disney movies. “It’s literally those little things that let you enjoy life.” 

Building a Supportive, Inclusive Community

After pandemic experiences exposed how ill-prepared many entrepreneurs were for basic business activities, she made it a point to help out. Her accelerator programs and events help clients ranging from ideation-stage to $5 million get key essentials like branding, photography and websites in order. “When opportunities come, they’re ready,” 

Spencer has created a hub for underrepresented entrepreneurs to receive guidance while giving back to her community – fueling her entrepreneurial spirit for the long run.

She aims to close the entrepreneurial gap for women of color in particular, having seen too many organizations consciously exclude diversity from programs and leadership circles. “There’s no reason why we couldn’t have had more color in there.” 

Looking Ahead with Discipline and Delegation

For the future, her goals are “impact” and “creating a more inclusive space for entrepreneurial support.” 

“Money is not the goal, it’s the outcome,” she says. She hopes her entrepreneurial journey will help to inspire. “It’s almost like you’re setting an example for your children,” she explains. “So entrepreneurs get to see how I grow, how my team grows, and how that directly impacts them.”

Spencer is poised for another chapter of success where underrepresented entrepreneurs thrive.

If you would like to access more content like this conversation, become a Her Agenda INSIDER today! You can find Danielle Spencer on Instagram and Linkedin.

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By: Dominique Johnson-Lindsay

Dominique Johnson-Lindsay is Digital Community Manager at Her Agenda, focused on furthering the mission by bringing ambitious women together through meaningful programming and building bonds with one another. Beyond her role, Dominique is an award-winning multihyphenate marketer and business owner based in Birmingham, Alabama. The University of Alabama at Birmingham (UAB) graduate and digital marketing enthusiast loves marketing technology, community-building and mentoring the next generation of marketers.

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