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New Under Armour Ad Starring Ballerina Misty Copeland Proves Where There’s A Will, There’s A Way

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Aug. 1 2014, Published 11:37 a.m. ET

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Despite not fitting the mold, and being told no and even getting a late start in comparison with her peers — Misty Copeland still went on to break barriers as a soloist with the American Ballet Theater.

In a new campaign titled “I Will I Want” by Under Armour, all the negative feedback Misty faced as she worked to become who she is today is recited in the form of a rejection letter while we see Misty Copeland warming up and performing.

This ad is the first of many in what is Under Armour’s first major campaign speaking to women.

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By: Rhonesha Byng

Rhonesha Byng is the founder and CEO of Her Agenda— a digital media platform bridging the gap between ambition and achievement for millennial women. The site provides access to content and community that gives millennial women access to information and inspiration to help them get started or to move to the next level of their career. Rhonesha is an Emmy award-winning journalist and entrepreneur whose philosophy in life is established by her acronym of N.E.S.H.A. No one Ever Slows Her Agenda. This motto served as the inspiration for Her Agenda. Rhonesha was named to the 2017 Forbes 30 Under 30 list and ESSENCE magazine named her among 50 Founders To Watch. Rhonesha is also the co-founder of the newly formed nonprofit org The Black Owned Media Equity and Sustainability Institute (BOMESI).

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