New Under Armour Ad Starring Ballerina Misty Copeland Proves Where There’s A Will, There’s A Way


Aug. 1 2014, Published 11:37 a.m. ET

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Despite not fitting the mold, and being told no and even getting a late start in comparison with her peers — Misty Copeland still went on to break barriers as a soloist with the American Ballet Theater.

In a new campaign titled “I Will I Want” by Under Armour, all the negative feedback Misty faced as she worked to become who she is today is recited in the form of a rejection letter while we see Misty Copeland warming up and performing.

This ad is the first of many in what is Under Armour’s first major campaign speaking to women.

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