Wow! Pantene absolutely nailed this one. In just 60 seconds, Pantene highlights so many of the double standards towards women in society. The ad shows men and women in the scenarios, but the man evokes a completely different label than the woman. While a man is seen as a “boss” women are “bossy.” Men are “persuasive” while women are “pushy.” A man with a child who works late is “dedicated” while a woman is “selfish.”
The description for the ad reads:
70% of men think that women need to downplay their personality to be accepted. Pantene asks everyone to whip away the double standards that hold women back. Because when you stand strong, you shine.
Watch the powerful ad in the clip above!
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Rhonesha Byng is the founder and CEO of Her Agenda— a digital media platform bridging the gap between ambition and achievement for millennial women. The site provides access to content and community that gives millennial women access to information and inspiration to help them get started or to move to the next level of their career. Rhonesha is an Emmy award-winning journalist and entrepreneur whose philosophy in life is established by her acronym of N.E.S.H.A. No one Ever Slows Her Agenda. This motto served as the inspiration for Her Agenda. Rhonesha was named to the 2017 Forbes 30 Under 30 list and ESSENCE magazine named her among 50 Founders To Watch. Rhonesha is also the co-founder of the newly formed nonprofit org The Black Owned Media Equity and Sustainability Institute (BOMESI).